zapier pricing in 2025

In today’s fast-paced digital world, automation is a game-changer for businesses, freelancers, and teams looking to streamline repetitive tasks. Zapier, a leading automation platform, connects over 7,000 apps to create seamless workflows—called “Zaps”—without requiring coding skills. But with multiple pricing tiers and features, how do you pick the right plan for your needs? In this article, we’ll break down Zapier’s pricing structure, highlight key features, and help you decide which plan offers the best value in 2025.

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What Is Zapier?

Zapier is a no-code automation tool that links apps to automate tasks, saving you time and reducing manual work. For example, you can set up a Zap to automatically save Gmail attachments to Google Drive or add new leads from a form to your CRM. Each Zap consists of a trigger (an event in one app) and one or more actions (tasks performed in other apps). A task is counted every time Zapier successfully completes an action.

With its user-friendly interface and extensive app integrations, Zapier caters to solopreneurs, small businesses, and large enterprises alike. But how much does it cost, and what do you get for your money? Let’s dive into the pricing details.

Zapier Pricing Plans: An Overview

Zapier offers a range of plans to suit different automation needs, from a free tier for beginners to enterprise-level solutions. Pricing is based on the number of tasks per month, premium app access, and advanced features like team collaboration. Below is a breakdown of the plans as of April 2025, based on the latest available information.

1. Free Plan

• Cost: $0 (forever free)
• Tasks: 100 tasks per month
• Features:
  • Unlimited single-step Zaps
  • Access to 7,000+ app integrations
  • 15-minute polling interval (how often Zaps check for new data)
  • No access to premium apps (e.g., Salesforce, Shopify)
  • Basic support via email
• Best For: Individuals or small teams testing automation with simple workflows, like syncing Google Calendar events to a to-do list.

The Free plan is a great starting point to explore Zapier’s capabilities, but its task limit and lack of premium apps make it less suitable for complex or high-volume automation.

2. Starter Plan

• Cost: Starts at $19.99/month (billed annually) or $29.99/month (billed monthly)
• Tasks: 750–1,500 tasks per month (higher task tiers increase the price)
• Features:
  • Everything in the Free plan
  • Multi-step Zaps (multiple actions per trigger)
  • Access to 3 premium apps
  • Filters and formatters for customized workflows
  • Webhooks for connecting unsupported apps
  • 15-minute polling interval
• Best For: Small businesses or freelancers needing more flexibility, such as automating email marketing or syncing data across a few apps.

The Starter plan is ideal for users who want to go beyond basic automation but don’t need unlimited premium apps or extensive team features.

3. Professional Plan

• Cost: Starts at $49/month (billed annually) or $73.50/month (billed monthly)
• Tasks: 2,000–2,000,000 tasks per month (price scales with task volume)
• Features:
  • Everything in the Starter plan
  • Unlimited Zaps and premium apps
  • Conditional logic with Paths
  • Auto Replay for retrying failed tasks
  • 2-minute polling interval for faster data updates
  • Custom logic for advanced workflows
• Best For: Growing businesses or power users automating complex workflows, like lead qualification or e-commerce order processing.

The Professional plan is Zapier’s most popular tier, offering robust features and scalability for users who rely heavily on automation.

4. Team Plan

• Cost: Starts at $299/month (billed annually) or $448.50/month (billed monthly)
• Tasks: 50,000 tasks per month and up
• Features:
  • Everything in the Professional plan
  • Unlimited users for team collaboration
  • Shared app connections (no need to share passwords or API keys)
  • Folder permissions for organizing Zaps
  • 1-minute polling interval
  • Live chat support (on higher task tiers)
• Best For: Teams needing centralized automation management, such as marketing or operations departments.

The Team plan shines for businesses that want multiple users to collaborate on workflows while maintaining security and control.

5. Company Plan

• Cost: Starts at $599/month (billed annually) or $898.50/month (billed monthly)
• Tasks: 100,000 tasks per month and up
• Features:
  • Everything in the Team plan
  • Single sign-on (SSO) for secure access
  • Advanced admin controls
  • Priority support
  • Custom data retention policies
• Best For: Large enterprises with high-volume automation needs and strict security requirements.

The Company plan is tailored for organizations that need top-tier support and enterprise-grade features to automate mission-critical processes.

6. Enterprise Plan

• Cost: Custom pricing (contact Zapier’s sales team)
• Tasks: Tailored to your needs
• Features:
  • All Company plan features
  • Dedicated account manager
  • Custom integrations and workflows
  • Deeper discounts for high task volumes
• Best For: Global companies with complex automation requirements across multiple departments.

For businesses with unique needs, the Enterprise plan offers personalized solutions, though pricing varies based on scope.

Additional Pricing Notes

• Annual Billing Discount: Choosing annual billing saves up to 33% compared to monthly billing across all paid plans.
• Pay-Per-Task Billing: If you exceed your task limit, Zapier offers pay-per-task billing at 1.25x the cost of a task in your plan, ensuring your Zaps keep running.
• Free Trial: Zapier provides a 14-day trial of paid features, allowing you to test premium apps and multi-step Zaps before committing.
• Zapier Agents (Beta): This AI-powered feature has separate pricing, starting with a free plan (400 activities/month) and a Pro plan (1,500 activities/month). Contact Zapier for custom pricing if you need more.

What’s a Task, and Why Does It Matter?

Understanding tasks is key to choosing the right plan. A task is counted each time Zapier completes an action in a Zap. For example:

• A Zap that adds a new email lead to a CRM and sends a Slack notification uses 2 tasks per run.
• If this Zap runs 100 times in a month, it consumes 200 tasks.

Estimate your task usage by considering:

• How many workflows you want to automate.
• How often each workflow runs (daily, weekly, etc.).
• The number of actions per Zap.

Zapier’s Free and Starter plans are task-limited, while higher tiers offer more flexibility. Since 2024, certain steps (e.g., Filters, Formatter, Zapier Tables) no longer count toward task limits, making plans more valuable.

Key Features Across Plans

Zapier’s pricing reflects the depth of its features. Here’s what you get at different levels:

• App Integrations: Connect to 7,000+ apps, including Gmail, Slack, Trello, and HubSpot. Premium apps like Salesforce and QuickBooks are available on paid plans.
• Multi-Step Zaps: Available from the Starter plan, these allow multiple actions per trigger, such as updating a spreadsheet, sending an email, and creating a task in one workflow.
• Conditional Logic (Paths): Exclusive to Professional and above, Paths let Zaps take different actions based on conditions (e.g., routing high-value leads to a specific CRM).
• Team Collaboration: Team and Company plans support shared workspaces, permissions, and unlimited users for seamless collaboration.
• AI-Powered Automation: Zapier integrates with AI tools to generate custom workflows, troubleshoot errors, or build chatbots (available across plans, with enhanced features in higher tiers).
• Security: All plans include GDPR/CCPA compliance, with SSO and advanced admin controls in the Company and Enterprise plans.

Is Zapier Worth the Cost?

Zapier’s pricing can seem steep, especially for small businesses or individuals moving beyond the Free plan. However, its value lies in the time and resources it saves. Here’s a quick pros-and-cons analysis:

Pros

• Time Savings: Automating repetitive tasks frees up hours for strategic work.
• No Coding Required: Anyone can create workflows, reducing reliance on developers.
• Scalability: Plans grow with your needs, from 100 tasks to millions.
• Reliability: Trusted by companies like Shopify and Meta, Zapier ensures consistent performance.
• Flexibility: Pay-per-task billing prevents workflows from stopping if you hit your limit.

Cons

• Cost for High Volume: Task-heavy users may find higher tiers expensive.
• Learning Curve: Advanced features like Paths or Webhooks require some setup knowledge.
• Free Plan Limitations: The 100-task cap and lack of premium apps restrict functionality.

For many users, the Professional plan ($49/month annually) strikes the best balance, offering unlimited Zaps, premium apps, and advanced features without jumping to enterprise-level pricing.

Tips for Choosing the Right Zapier Plan

1. Start Small: Try the Free plan or 14-day trial to test workflows before upgrading.
2. Estimate Tasks: Calculate your monthly task needs based on your workflows and their frequency.
3. Check Premium Apps: If you use apps like Shopify or Salesforce, you’ll need at least the Starter plan (3 premium apps) or Professional (unlimited).
4. Consider Annual Billing: Save up to 33% by paying yearly instead of monthly.
5. Leverage Support: Higher-tier plans offer faster support, which can be critical for complex workflows.
6. Explore Alternatives: If Zapier’s pricing feels high, tools like Make, Pabbly Connect, or Relay offer competitive features at lower costs for specific use cases.

Zapier vs. Competitors

While Zapier is a leader in automation, alternatives may suit budget-conscious users:

• Make: Starts at $9/month with unlimited tasks but fewer integrations.
• Pabbly Connect: Offers a free plan with unlimited triggers and affordable paid tiers.
• Relay: Focuses on human-centric automation with transparent pricing.

Zapier stands out for its vast app library and polished interface, but comparing features and costs can help you decide.

Final Thoughts: Which Zapier Plan Is Best for You?

Zapier’s pricing in 2025 caters to a wide range of users, from hobbyists to global enterprises. Here’s a quick guide to match your needs:

• Beginners: The Free plan is perfect for testing simple automations.
• Freelancers/Small Businesses: The Starter plan ($19.99/month) handles basic multi-step workflows.
• Growing Businesses: The Professional plan ($49/month) unlocks unlimited possibilities.
• Teams: The Team plan ($299/month) supports collaboration and scalability.
• Enterprises: The Company or Enterprise plans offer security and custom solutions.