Cynthia Grossman is a highly successful businesswoman and runs Arca Continental, a company that is in the soda and snack-foods industry and is part of the larger Grupo Continental, an umbrella operating group for a number of Central-American companies that was founded in 1929. She first became known to the world as one of the heirs to the Grupo Continental fortune, but her own efforts and initiatives as leader of Arca Continental have made her a much-admired figure.
Her father, Burton Grossman, was the founder of Grupo Continental, and his center of business was in Honduras. The group’s core business was soft drinks, and this is still true today although the concern has expanded into many other markets. When her father passed away, she and her brother Bruce inherited roughly one billion United States dollars. Not content to be a mere heiress, Cynthia Grossman immediately got to work making a successful concern even more successful.
From as far back as 1983, Cythia Grossman has been involved with the operations of Grupo Continental, and in this time she has built up a wealth of contacts and experience that help make her an effective leader today. When Grupo Continental and Embotelladoras Arca came together in a 2011 merger, Cynthia Grossman moved into a position where she was managing a company with roughly 50,000 employees, and she rose to the challenge. It also put her in charge of a highly complex beverage bottling operation with plants and operations in Mexico, Honduras, Ecuador and the United States. Furthermore, the merger made Arca Continental a much bigger player in the beverage industry, and she was compelled to deal with the many new challenges that this brought.
A role model
Arca Continental brought in seven billion dollars in revenue in 2017 alone, and the leadership of Cynthia Grossman is big reason for this success. Furthermore, she has expanded the global presence of her brand. Her achievements are even more remarkable in light of the fact that she is a woman functioning in the male-dominated world of Central American business.
Within her own company, Cynthia Grossman has made multiple reforms to advocate for female employees and prevent discrimination against them. Moreover, her success on the international stage with Arca Continental is helping break down the stereotypes that ultra-successful companies are run by men.
She serves as a role model and inspiration to girls and women, especially and Mexico and Honduras where a machismo culture often holds sway. As such, she is very much in demand as a speaker on issues related to empowerment and women’s rights in the workplace.
Additionally, she is a philanthropist who has an excellent track record of helping fund medical research. She also supports traditional charities. In short, her success creates a winning situation where she is advancing her own career, making a better life for the employees in her companies, and serving as an inspiration for females who wish to climb the male-dominated corporate ladders of the international business community.