The life of a small business owner is fraught by a staggering range of pitfalls. Concerns over slim profits, marketing strategies, and dwindling customer interest are just some of the thoughts that can loom large in the minds of owners. However, one thing that can often be overlooked is the importance of payment solutions to the health of a growing business. A skilled payment solutions provider can offer a range of benefits to help entrepreneurs find success even in difficult economic times. Allied Wallet, a leading provider of payment solutions, is showcasing the many ways in which such a company can come to the aid of small businesses. Read on for a look at how that works and how to best utilize their services to promote your own success.
A broad look at the company
Before diving into the ways in which the company works on behalf of businesses, let’s first get an overview of what they do in general terms. As a provider of payment solutions, Allied Wallet puts an emphasis on simplifying the ability of customers to pay for goods and services both in person and online. These efforts focus on eliminating as many steps as possible between the sending and receiving of payments and making funds as easily accessible as possible.
Founded in 2006 by CEO Andy Khawaja, the company has a long history of not only serving customers but promoting a company culture based on a central set of core values. An emphasis on togetherness and family helps to promote the company’s positive workplace culture, which has a trickle-down effect on everything it does. Giving all employees a voice in company operations has led to a number of features and policies that have helped to improve customer experience and the effectiveness of small business solutions.
Using online technology
One of the ways in which the company’s forward-thinking approach to serving businesses has manifested is through the use of its APIs. These standalone pieces of code integrate with all major e-commerce services in a broad range of programming languages. Designed to work with businesses of any size, the company’s APIs can be directly integrated into an existing payment infrastructure or can be used as standalone payment pages. Their ease of use allows for a greater degree of flexibility and reliability in payment options without requiring businesses to create code independently for use with an existing payment platform. Features include tokenization, refund transactions, and the ability to verify or void purchases.
The company’s quickpay functionality also provides business owners with a range of support and features with which to easily optimize their business. An easy to navigate checkout page connects customers to a securely-hosted server. There, they can finalize purchases with any major credit card or a range of related payment options. Transactions are confirmed via automatic email messaging. The ease and automatic nature of the system allows small and mid-sized business owners the ability to use a professional and highly-operational checkout system in order to expand payment options. This, in turn, helps to serve a wider range of customers and increases the potential for future sales.
In-person payment solutions
It was not long ago that companies using in-person retail locations were limited in the ways they could allow customers to pay for goods and services. While cash has always been an option, the ability to accept credit cards and other digital payments has often required the use of technology requiring a telephone line or hard-wired internet hookup. Such solutions, while useful in their own right, limited a business owner’s ability to keep their company mobile and set up shop in off-site locations.
These days, thanks to the implementation of mobile point of sale (mPOS) programs such as the one offered by Allied Wallet, business owners can be much more location-independent than in the past. The mPOS app provided by the company is easy to install on mobile devices and allows operators to accept all major credit cards through the use of a simple card reader. Transactions can be linked directly to a company bank account for easy payouts and such interactions will show up in the service’s broader dashboard so that mobile sales can be analyzed in the same manner as other purchases. Customers can also access their payment history through easy to send receipts and through the Allied Wallet Mobile App.
Safety and security
In the world of business, trust is everything. If a company loses the trust of its customer base, say through a breach of customer data, then it is very difficult to get it back. That’s just one of the reasons why data security tops the list of priorities for payment services providers. In this area, Allied Wallet again shows how it can come to the aid of small businesses by utilizing an array of techniques designed to neutralize malicious third-parties and protect merchant and customer data.
One key component of these efforts is the company’s PCI-DSS Level 1 compliance. That set of security standards, which was created to help ensure the reliability of companies who regularly encounter customer data, is a critical part of protecting online transactions. Additional security measures include a custom Fraud Scrub, which helps protect against identity theft, and the use of SHA-256 SSL data encryption protocols. Taken as a whole, these measures not only help to protect the data that passes through merchant payment systems, it also helps to protect the reputation of the businesses that use the payment processor’s services
While there are many difficulties that can be encountered when running a small business, it is important for business owners to seek to minimize risk wherever possible. One way to do this is through the use of a well-known provider of payment solutions that helps customers pay for goods and services in a seamless and secure manner. As can be seen above, Allied Wallet is one such provider that has long been helping businesses improve their chances for success through its functional approach to easing the transfer of funds.